A few weeks ago Ryan Serhant released a vlog that piqued my interest big time. In this episode his vlog he spoke about something he calls The 3/5 Rule. This is where you contact 15 people per day, 3 different ways. May it be a direct message on Instagram, a phone call, or email, it doesn't matter. All that matters is that you contact 15 people per day and you ask them how they're doing. Today, I am sharing my experience of what it was like when I did Ryan Serhant's 3/5 Rule.
What Is The 3/5 Rule?
The 3/5 Rule is simply broken down as such. Every day you contact 15 different people, 3 different ways. I like to connect via social media like Facebook or Instagram, email, and a phone call. Once you reason the person on the phone or digitally, it's important that you stay authentic and show a genuine sense of interest in how they're doing. My digital messages were simple direct messages like, " Hi [name}, how're you? It's been a while and I just wanted to say hi, and see how you're doing". Or for more personal relationships, as you'll see in VLOG - 007 I Did Ryan Serhant's 3/5 Rule, I sent friends from church a message saying hi and asking them how they are enjoying church services online. You see, I am saying hi, but also genuinely interested in how they're doing! We all know what it's like to get a generic spam message from people on social media, this is why when you do message someone, treat them as an individual, not a number.
What I Gained From Ryan Serhant's 3/5 Rule
I would have never guessed that when I did Ryan Serhant's 3/5 Rule that I would have gained what I did! I was expecting it to be uber uncomfortable - and honestly, it was; this will take some time to get used to. However, it did allow me the opportunity to connect with people that I haven't seen or spoken to in a long time!
In today's vlog, you can see how I share the exciting family news that my friend Derek shared with me once I messaged him to say hi. This is something I probably would have never gotten to rejoice with him if I hadn't reached out. Additionally, my past employer, Roland Emmerich, the director of Independence Day, Stargate, 2012, and so much more, was very warm and happy to hear from me after so many years!
I went into this practice not knowing what to expect from it. I tried something new and found that it'll surely be something that I continue to make part of my daily routine. I can see how beneficial this would be for not only my business as a Realtor but also for social connection.
Try this yourself and let me know in the comments below how it turned out for you!